FolioCRM helps hotels capture every enquiry, run a real sales pipeline, and never let a lead slip through the cracks — across phone, email, WhatsApp and every property you run.
From the moment an enquiry comes in — by phone, email, WhatsApp, or an OTA — to the moment a booking is confirmed, FolioCRM gives your sales and front office team complete visibility and control. No generic CRM bloat, no adapting software built for software companies. Just a clean, focused tool that matches how hotel sales actually works.
Capture every enquiry from phone, email, WhatsApp, walk-ins and OTAs in a single, assignable inbox — nothing gets lost in someone's personal chat.
Track every enquiry through quoting, negotiation and confirmation, with clear reasons captured every time a deal is lost.
A single profile that carries stay history, preferences, corporate agreements and past interactions — across every visit.
Run one property or a portfolio. See enquiries and team activity across every hotel from a single login.
See conversion rates, lost-reason trends, and source performance — so you know exactly where revenue is won and lost.
Automatic reminders keep every enquiry moving, so a busy front office never means a forgotten follow-up.
A real sales pipeline without enterprise complexity.
Manage enquiries across properties, from one dashboard.
Handle group blocks and event bookings with ease.
Full visibility into team activity and pipeline health.
Generic CRMs were built for software sales teams — not hotel enquiries, room nights, or guest histories. See why purpose-built beats "customized."
We're working closely with early hotel partners to shape the product ahead of a wider launch. If you'd like to see FolioCRM in action, we'd love to talk.