Product

One system for every hotel enquiry, from first contact to confirmed booking

Everything your sales and front office team needs to run a real hospitality pipeline — nothing borrowed from generic sales software.

Unified Enquiry Inbox

Enquiries arrive from everywhere — the front desk phone, a WhatsApp message, a wedding planner's email, an OTA lead form. FolioCRM brings them into one inbox, so nothing depends on a single person's phone or memory.

  • Capture enquiries from phone, email, WhatsApp, walk-ins and OTAs
  • Assign enquiries to the right salesperson automatically
  • Full audit trail of every message and update
Enquiry Inbox
Call — Reception Desk
WhatsApp — Wedding Planner
Email — Corporate Travel Desk
OTA — Group Booking Lead

Visual Sales Pipeline

Every enquiry moves through a clear pipeline — from first contact to quoted, negotiated, and confirmed — so your team always knows what's open, what's stalled, and what needs a nudge today.

  • Drag-and-drop pipeline stages built for hotel sales
  • Mandatory lost-reason capture, so patterns become visible
  • Filter by property, source, room type or sales owner
Sales Pipeline
Enquiry 6
Group Booking
Quoted 4
Conference — 3D
Negotiation 2
Wedding — 120 pax
Confirmed 9
Anniversary Stay

Guest & Company Profiles

A guest isn't a "contact record" — they're a relationship. FolioCRM keeps a single profile per guest and per corporate account, carrying preferences, past stays, special requests and every past interaction forward.

  • Full stay history across every visit and property
  • Preferences and notes visible to the whole team
  • Corporate account tracking for repeat business travel
Ananya Rao
Guest since 2023 · 4 stays

Preferences: High floor, late checkout, no feather pillows

Last stay: Anniversary package, Deluxe Suite

Notes: Celebrating 10th anniversary next visit — flag for GM welcome

Built for Scale

Runs a single property or an entire portfolio

Multi-Property Management

See enquiries, pipelines and team activity across every property from a single login. Switch between hotels without switching tools.

Reporting & Forecasting

Track conversion rates, source performance and lost-reason trends, and forecast confirmed revenue by property and period.

Tasks, Reminders & Follow-ups

Automatic reminders make sure every enquiry gets a timely follow-up — even during your busiest check-in hours.

Role-Based Access & Security

Give GMs, sales teams and front office exactly the access they need — enterprise-grade permissions, without enterprise complexity.

See FolioCRM running on a hotel pipeline like yours

A short, guided walkthrough — no pressure, no generic sales deck.

Request a Demo